Smart earphones (hearables) are the new smart watches

I have had my Bragi The Dash headphones for about one week now. Although I think that the The Dash is rather a product with much room for improvement, smart, wireless headphones, in general, however, are going to play a big role in the future of wearables. Connected home systems like Alexa, Google Home or even Siri and the fact that that 20% of Google’s queries are voice-based show which role audio is going to play in our lives. Smart earphones with a built-in microphone can be used to activate Siri, Google Now, Cortana (or whatever else mobile assistant you have), answer phone calls, search the web etc. Further, there is no limitation to screen size or even the need to pause and use the rather small display of a smartwatch. Through motion sensors and direct “integration” into one’s body the dash enables a far more natural usage of gestures. Smart earphones like, for example, the Dash can recognize (at least in theory) when you nod your head and use it as a confirmation, a “yes” that you would else have to press on your smartphones. Firstly, this is far more natural the pressing a button and secondly, undoubtedly, easier. Sources of header images:

Oculus: Zukunft und Gegenwart von VR

Vor ca. 10 Tagen hat Oculus im Rahmen der Oculus Connect 3 keynote über die Zukunft VR gesprochen und neue Produkte und Software präsentiert (Link zur Aufzeichnung auf YouTube). Während der keynote hat Mark Zuckerberg (CEO von Facebook, jener Firma die Oculus 2014 übernommen hat) teil die VR-Industrie in drei Teile ein (siehe Bild): Die aktuelle Phase: Dominiert von mobilen und PC-gebunden VR-headsets, dazugehörigen Bedienelementen (z.B.: dem oculus touch Controller) und ca. 1 Millionen monatlichen VR Nutzern (nicht nur Oculus VR) Die VR-Industrie in 10-15 Jahren: Hier wurde lediglich ein Ziel von 1 Milliarde Nutzer (ohne Angabe ob monatliche/tägliche Nutzer) genannt und eine klassische Brille mit eingeblendeten Inhalten gezeigt. Die Brille erinnert stark and Google Glass und bewegt sich folglich in Richtung Augmented Reality (AR) Die “nächste” Phase: Laut Zuckerberg besitzen wir noch nicht die leistungsstärksten Geräte, jedoch sind diese mittlerweile stark genug um nutzbare Inhalte zu produzieren. Der Fokus auf dem Weg in die dritte Phase soll folglich durch Fokus auf Software und Content erfolgen. Im Rahmen der Keynote wurde also viel über diesen Content und die Software gesprochen. Unten habe ich einige wichtige und interessante Projekte zusammengefasst. Im allgemeinen teilt Oculus ihre VR use cases in (inter)aktiv (zB.: spielen oder zeichnen) und passive

Strategic implications for Netflix’s future

Source I am currently read Frank Rothaermel’s Strategic Management: Conceptsand also doing the “Chaptercases” (case studies at the end of each chapter) and posting them here on my blog. Chapter seven’s “Chaptercase” happens to be about Netflix, which is a nice coincidence as Netflix recently published its earnings for Q3 2016; its last quarter’s user growth exceed its expectations in the U.S. as well as in international markets. The streaming service currently has about 86,75 million users in total (see statistic below for details). Source: and personal calculations So, here are the questions from the case study: Netflix growth in the United States seems to be maturing. What other services can Netflix offer that might further demand in the United States? International expansion appears to be a major growth opportunity for Netflix. Elaborate on the challenges Netflix faces going beyond the U.S. market. What can Netflix do to address some of the challenges encountered when going internationally? Netflix growth in the United States seems to be maturing. What other services can Netflix offer that might further demand in the United States? Original content: The company has given that answer in the letter to shareholders. Netflix has been creating on content for four years now and user growth

How Apple is pushing ubiquitous computing with the iPhone 7

I get that why people are complaining about Apple removing the headphone jack with the iPhone 7, but I think they should not. By removing the headphone jack Apple wants people to use its wireless headphones called AirPods. One of their key features are built in controls which can be used to activate Siri without taking your phone out. I have described here why wireless headphones are amazing, in regards to the iPhone and Apple in general they transferring parts of your iPhone into your ear. It is true that you can achieve the same with wired earphones as well but by making them wireless they are firstly, less intrusive and secondly they automatically connect to iPads, Macs and the Apple Watch. I have used wireless headphones before and after a while you start using your phone’s hardware less but your phone’s software (e.g. Siri) more and the phone as itself is merging more and more into the background of your life. Even though your phone might not be physically present, your phone’s functions are. For example, you can leave your phone in the bedroom and use have a phone call in another room. Your phone’s functions are everywhere, they ubiquitous. Another interesting aspect