Currently, most headphones are wireless, easily visible and mostly used for listening to music and making phone calls. In the far away future (30+ years) I believe them to change into devices that we use for direct brain-to-brain and brain-to-machine communication that allow us to send and receive information such as images or sound without […]
With apps like Houseparty, Oculus Rooms in virtual reality, or the increasing use of second screens we can observe what Business Insider names “digital hangouts”. Digital hangouts are about digital live togetherness. Virtual living rooms in Oculus Rooms and Houseparty (from left to right; Sources: Oculus Rooms, Houseparty) One of the reasons why people like […]
There are two sides when it comes to customers and the emergence of a new technology. On the one hand, we have consumer adoption and on the other hand consumer acceptance. Adoption is the process of consumers using a technology. Acceptance is the process of non-consumers tolerating the existence of a technology. I have covered […]
Ubiquitous learning is defined as an all day learning environment supported by technology (such as wearables). It is enriched with interaction (with the material as well as other people), can be accessed anywhere anytime, is personalized to the user and its environment and is a mixture of “real reality” and virtual reality. Personalized requires more […]
An Alexa-enabled salt shaker called “SMALT” is currently looking for funding on indiegogo. Although I am unsure how much sense an Alexa-enabled salt shaker makes, there are a few things I like to consider. As a general note, I think people are confusing “Alexa” (or any other smart speaker) with devices. To me, smart […]
Fox will show its first six-second TV ad: Let’s call them “Snapchat-ads”. I am unsure if they might be even too short for TV ads. Admittedly, ads interrupting watching TV is annoying, but at least the ads are entertaining (at least some of them). Not sure if consumers will consider them super irritating because they […]
While analyzing comments about Google Home shortly after its release in Germany I came across the following fascinating thought from one user: “And will users become content not knowing? (when the assistant does not have the answer to a question)? The device does not recommend any sources for further research” [1] There are two themes […]
A couple of days ago I came across an app on Producthunt which, once you scan a multiple-choice question, gives you the right answer to it — most of the time. The important part is the addition most of the time. One comment there stated that users will start second-guessing the app if it gives a […]
…at least according to the comments on zeit.de I looked at about 180 comments (on August 10th) published below a Google Home review on the German news website Zeit.de. This lead to 262 classifications of which eight were positive, 25 neutral, 102 negative and 126 irrelevant. Positive expressions: features, but gimmick People’s attitude towards it was positve […]