BuddyGuard & Chatterbug: storytelling, smart home network effects and the future of EdTech

BuddyGuard, the Berlin-based smart home startup, raised €3.4 Million from Bachmann Group for their AI-empowered security camera called FLARE. BuddyGuard’s FLARE: AI-enhanced security camera with service add-ons BuddyGuard’s FLARE is an independently acting camera, equipped with, amongst others, a battery, Wi-Fi, cellular, motion sensors and a microphone. Using these features and the built-in AI-capabilities, FLARE detects conspicuous movements or noises and alerts first responders if necessary. The AI distinguishes between you (including your pets) and unknown people and acts accordingly. You can further enhance the FLARE’s capabilities by subscribing to one of BuddyGuard’s add-ons. These add-ons are BuddySIM (for when Wi-Fi is unavailable), BuddyReact (for automatic contacting the police and a live-stream to BuddyGuard’s monitoring center), BuddyCall (call and text alert in the case of unexpected activities), and BuddyCloud (cloud for the video material). The FLARE itself costs €449 and BuddyGuard markets it as products for B2C and B2B. BuddyGuard’s FLARE (Source) FLARE’s difficult positioning in a crowded market due to high price and low brand recognition FLARE’s main difference compared to alternatives is their AI. Other cameras have similar functionality. For instance, several are equipped with motion detection, animal- or voice detection. However, as none of them comes with AI technology,