Stuff I found interesting in CW32

Fox will show its first six-second TV ad: Let’s call them “Snapchat-ads”. I am unsure if they might be even too short for TV ads. Admittedly, ads interrupting watching TV is annoying, but at least the ads are entertaining (at least some of them). Not sure if consumers will consider them super irritating because they are on the one side interrupting and on the other hand not providing any “advertisement value.“ “Voice banking is coming to the forefront” (according to Business Insider). USAA is adding Alexa-based balance checking and information about spending behavior. Makes sense to me; regardless of how good looking some banking apps are (I am using N26, and their web and app-UI is pretty nice), digging into my spending behavior still requires Excel. Whereas I like analyzing that stuff, I would prefer it if somebody could tell it to me. More precisely, I would prefer someone showing it to me (inquiry can still be voice-based). On the one side there are privacy concerns (somebody overhearing it) and on the other hand I can only remember some much numbers at a time. Thus, integration into Amazon Show (and similar) would be cool. Moreover, visual representation would allow mobile

Alexa effect and smart speaker’s narrow helpfulness

While analyzing comments about Google Home shortly after its release in Germany I came across the following fascinating thought from one user: “And will users become content not knowing? (when the assistant does not have the answer to a question)? The device does not recommend any sources for further research” [1] There are two themes in this comment I find worth-exploring; criticism of the smart speaker’s narrow helpfulness and what I will call Alexa effect. Alexa effect I will define the Alexa effect as the tendency towards contentedness with nescience about a topic if information about said topic cannot be obtained immediately or easily [2] In some way, we can already observe this “not knowing phenomena” in our online and offline behavior. For example, in how we google: If it isn't on the first page of Google, it doesn't exist. — Not Will Ferrell (@itsWillyFerrell) October 27, 2013 depend on our mothers: or the Google effect. This cognitive bias refers to the phenomenon that we tend to forget information that is easily obtainable through search engines. Alexa makes us childish by asking it questions that we wouldn’t have googled [3] Looking back on my Alexa-usage I can indeed remember being “ok

The most important product feature is trust

A couple of days ago I came across an app on Producthunt which, once you scan a multiple-choice question, gives you the right answer to it — most of the time. The important part is the addition most of the time. One comment there stated that users will start second-guessing the app if it gives a wrong answer only one time. Eventually, they will stop using the app, because it makes them more work because they lost trust in the app’s ability. That made me realize, that above all the most important feature of a product is the level of trust you have in it. Some are obvious such as the breaks in your car: If you cannot trust that the breaks will work, you won’t use it, regardless of how comfortable of efficient it is. In other products you would not label it trust right away, you might call it quality, speed or reliability. However, what all these traits have in common is that they rely on the level of trust that you have towards a product. Here are hree examples: Siri: You might say that for you, Siri’s most important feature is that is reliable. However, if Siri is

Google Home’s most important feature is …surveillance

…at least according to the comments on I looked at about 180 comments (on August 10th) published below a Google Home review on the German news website This lead to 262 classifications of which eight were positive, 25 neutral, 102 negative and 126 irrelevant. Positive expressions: features, but gimmick People’s attitude towards it was positve mostly because of its features. However, some do see its potential but do not believe that it will evolve beyond a gimmick. Neutral expressions: concerns about data privacy are unjustified As seen below in the negative expressions, people were highly concerned with data privacy. However, some argued that it does not matter whether we allow Google Home to collect data in our houses, as Google (& Co.) already know everything about us through other sources. These other sources are not only the “usual suspects” (GAFA, official institutions, etc.) but also more “unobvious” instances like neighbors (?). In this context (“they already know everything”) people’s hypocrite attitude was criticized; on the one side they are against Google Home but use all kinds of other related devices and services. Negative expressions Concerns: Surveillance, social isolation, government responsibility, device ecosystem Google Home as self-imposed surveillance, connected to the

The changing meaning of autonomous cars from the 1920s to 2017

Since the first “autonomous” car emerged in the 1920s, its role has changed and repeated itself in the course of history. Autonomous cars were seen as a solution to a social problem, response to a social need (“family togetherness”), their concept (autonomous driving) was embodied in other technologies (guide wires) and was an essential part of wider social changes (magic highway). However, after the initial euphoria, autonomous driving went from being a concept to technological features embodied in driving assistants, followed by an increasing technologization of the car. Although they were in general considered enablers of a better future they were depicted as killing machines and enablers of a totalitarian society. Today they have a mostly positive perception and are associated with multifold functions such as being a pale or mobile office. The autonomous car as a “fantastical object” and solution to a social problem by being a “traffic optimizer” It was in the 1920s when increased traffic fatalities (as a consequence of mass motorization) started receiving increasing societal attention. Since the human driver was considered fatality cause number one, removing the driver from the equation seemed like the best solution (infrastructure and car design as causes for fatalities entered

How flexibility and comfort might influence the autonomous car’s adoption

The consumer interest in flexibility and comfort [1], as well as changes along the “flexibility/comfort spectrum” in mobility, is an area that will influence the autonomous car’s adoption. Concretely, this discussion encompasses the following categories: Changing consumer habits and user practices Contribution to traffic optimization Integrative transport use Changing consumer habits and user practices Here we have three ongoing processes that might contribute to the autonomous car’s diffusion: Consumer’s changing buying and owning habits Consumer’s changing using habits Consumer’s changing preferences and expectations towards cars Consumer buying and owning preferences In the long-run people’s increasing use of online shopping (with home delivery) will play into the driverless car’s diffusion. Driverless vehicles will make package delivery cheaper by eliminating drivers and enable decentralized car selling. In this decentralized car selling, the cars consumers want to purchase will come to them instead of them, the consumers, visiting dealerships. Furthermore, consumer’s car ownership preferences will be another enabler for the autonomous car. As the rise of ride- and carsharing shows, people are interested in getting directly to any place at any time without owning a car [2]. Driverless taxis would play perfectly into that interest. The car’s underutilization (cars are vacant for some

How safety and reliability might influence the autonomous car’s adoption

I think it is fair to say that “safety and reliability” (such as the reduction of traffic accidents) is one of the most recurring selling points of autonomous cars (ACs)*. Although I consider the reduction of traffic accidents a weak relative advantage of the AC (relative to the manual car), I believe that “safety and reliability” encompassing, besides traffic accidents, the prevention of crime (such as car-based terrorist attacks) and recall rates will be much discussed in the autonomous car’s diffusion and will thus — paired with other factors — influence its adoption rate. How these discussions might look like and how it might affect the AC’s adoption I have explored in this post. Less to no traffic accidents Believing that human errors are the cause of 90% of crashes involving “passenger vehicles, trucks, and buses”, there is no doubt that the ACs could be useful here. However, considering that drivers don’t care about traffic accidents society doesn’t care about traffic accidents drivers’ and society’s attitude is not expected to change and that autonomous cars might lead to new types of traffic accidents and adverse consequences caused by temporarily higher accident rates this alleged potential of the autonomous cars will

MediaMarkt — Eine Analyse

Die folgende Analyse wurde inspiriert durch Assignment #2 des Foundations of Business Strategy Kurs auf Coursera. Die ursprüngliche Aufgabenstellung war anhand der Redhook Ale Brauerei folgende Punkte zu diskutieren Konkurrenzanalyse: In welcher Industrie operiert das Unternehmen, welches sind die größten Konkurrenten und hat das Unternehmen einen Wettbewerbsvorteil. Umweltanalyse Five forces analysis Was sind die Zukunftsaussichten und würdest “du” in den IPO investieren? Die Nachfolgende Analyse wird versuchen Antworten zu diesen Fragen für den Elektrohändler Media Markt zu geben. Dabei wird ein Fokus auf den österreichischen stationären Markt gelegt. Konkurrenzanalyse Media Markt operiert in der Elektronikeinzelhandelsbrance. Die Strategie (siehe unten) lässt eine Teilung in folgende Strategische Gruppen zu Großflächenmärkte mit großem Filialnetz Spezialisiertere, flächenmäßig kleinere Unternehmen mit großem Filialnetz Lokal ansässige (Fach)händler “Vertikale Konkurrenz” Onlinehändler Großflächenmärkte Red Zac (Teil von Euronics — 165 in Österreich ) Megastores in Wien, Linz, Graz Salzburg und 24 Partnershops. Umfangreichere Produktpalette(Zusätzlich zu Computer und C.: Auto, Werkzeuge, Energie etc.) , gesonderter Fokus auf Geschäftskunden Spezialisiertere, flächenmäßig kleinere Unternehmen mit großem Filialnetz EP:Electronicpartner (ca. 1000 Geschäfte ) Conrad: Sechs Megastores verteilt in Wien, Linz, Graz und Salzburg. Zusätzlich 24 Partnershops. Umfangreichere Produktpalette (Zusätzlich zu Computer und Co.: Auto, Werkzeuge, “Energie-Artikel” etc.) und gesonderter Fokus auf Geschäftskunden. Hartlauer (161

[Due Diligence] ZEIº — Physische Zeiterfassung von Timeular

Achtseitiges Polygon und Zeiterfassungssoftware Das Startup Timeular produziert das für Zeiterfassung genutzte achtseitige Polygon ZEIº. Jede dieser Seiten kann der Nutzer selbst beschriften und so einer Aufgabe, einem Projekt oder Ähnlichem zuweisen. Die nach oben gerichtete Seite repräsentiert die laufende Aufnahme welche entweder in die eigene Software (Desktop und Mobile) oder eine Dritthersteller-App (z. B. Toggl) gespeichert wird. Obwohl ich mir vorstellen kann, dass Timeular Investoren findet, zweifle ich an dem Konzept* aus folgenden Gründen: ZEIº schafft “Pain” vor und während der Nutzung Timeular und ZEIº haben zu schwache Differenzierung Mangelnde Kompetenzen im Managementteam Mangelnder Entwicklungsfokus ZEIº schafft “Pain” vor und während der Nutzung ZEIº schafft “Pain” für Nutzer, indem Wechselkosten entstehen, den Kunden Flexibilität genommen und eine Verhaltensänderung verlangt wird. Durch ZEIº entstehen Wechselkosten für Nutzer Wechselkosten entstehen durch den Umstieg auf eine neue Software und die Gestaltung des Geräts (obwohl die Gestaltungsmöglichkeit für manche Nutzer ein Kaufargument ist). ZEIº nimmt Nutzern Flexibilität Neben dem grundsätzlichen Mangel an Flexibilität auf Grund der acht Zeitkategorien fehlt Flexibilität, weil Nutzer keine spontanen Tasks einbauen können, sondern immer an die vorgegebenen Seiten gebunden sind. Verstärkt wird diese Problematik durch Projektänderungen welche ein Anpassen der Zeitkategorien verlangen. Die dadurch wiederholt notwendige Umgestaltung des ZEIºs könnte auf Dauer nervig sein. Eine weitere Einschränkung ergibt sich durch die leichte Möglichkeit des Stehlens (wie Wolle in

2 Minuten 2 Millionen – Wurmkiste, mooci, Pixelrunner, pluvis und Andmetics

Rückblick auf die zweite Folge der vierten Staffel von 2 Minuten 2 Millionen. — Abfallkisten und Mülltonnen für Wurmkompostierung Das Startup (sprechender Name gut für SEO-Optimierung) produziert Abfallkisten und Mülltonnen zur Wurmkompostierung und stellt währen der Show zwei Produkt vor. Hungry Bin für B2B/draußen, Wurmhocker für die Verwendung im Haus Die Mülltonne Hungry Bin ist für draußen oder den B2B-Bereich gedacht und kostet zwischen 265 und 399 Euro ohne Würmer. Die Abfallkiste Wurmhocker gibt es in zwei Varianten. Die fertig zusammengebaute Version kostet zwischen 265 und 285 Euro, die Selbstbau-Variante zwischen 170 und 209 Euro. Beide Preise sind exklusive der Würmer. Der Wurmhocker ist für die Verwendung im Haus gedacht und bietet neben der Kompostierfunktion auch eine Sitzmöglichkeit. Leo Hillinger hat in die Wurmkiste investiert, was ich aber nicht verstehe da die Wurmkiste leicht kopierbar ist und zu viel Geld und Aufwand verlangt. Zusätzlich habe ich die Vermutung, dass die Marktsituation falsch eingeschätzt wurde. Die Wurmkiste ist leicht kopierbar und verlangt zu viel Geld und Aufwand Die günstigeren kommerziellen, stattlichen und selbstbaubaren Alternativen (siehe unten) zeigen neben der leichten Kopierbarkeit auch den hohen Preis der Wurmkiste. Der hohe Preis ist insbesondere problematisch, weil kein Differenzierungsmerkmal der Wurmkiste zur Konkurrenz vorhanden ist. Günstigere kommerzielle Angebote: Auf Wurmwelten kann man eine Wurmkiste und 1000 Kompostwürmer für ca. 180 Euro erwerben und kostet dadurch etwa