The Austrian-based start-up Timeular went on Die Höhle der Löwen (DHDL) with their hardware-based time tracking tool ZEIº. The ZEIº is an eight-sided polygon where each side represents a task you are working on. You switch between these tasks by switching the polygon, and the upwards-facing side is the tasks being tracked right now. Three Z by Timeular (Source) I wrote about ZEIº a while back (post in German) and concluded that the product creates „pain“ for users: because they have to (re-)design each side multiple times due to ZEIº’s limited flexibility: it has only eight sites, and you cannot add spontaneous tasks people can steal it it is only useful for stationary work The jury from DHDL additionally mentioned that people simply won’t use ZEIº because finding the right side for the corresponding task is difficult, they will simply forget to track and that using a time tracking device is simply annoying. Furthermore, they criticized that a hardware-based solution is not future-proof and that an (AI-)software is the way to go. ZEIº only better significantly better for a few people The first part of the criticism shows that customer education is needed. There are a lot of people who do not