Peter Drucker’s five deadly sins in 2016

(Peter Drucker) In 1993 Peter Drucker published a column titled The Five Deadly Business Sins, a copy for download is available here. Here, I want to shortly summarize them and see how they relate to what is going on in our current business world. 1. Premium pricing and high profit margins Drucker criticizes that companies falsely assume that high profit margins equal maximum profits. The profit equation of course suggests otherwise: Total profit equals profit margin multiplied by amount of goods or services sold. Additionally he argues that premium pricing always creates a market for lower-end competitors. He gave two example for this sin: Xerox and GM. Xerox, over-engineered its copier and, therefore, raised its prices into the premium segment creating high profit margins for Xerox. However, as consumers only needed a basic version, Xerox lost significant market share to Canon who entered the market which such a basic copier. Further, Drucker argues that the U.S. automobile industry (including GM) lost market share due to its fixation on „big cars“ as opposed to Volkswagen and Japanese competitors with their small, fuel-efficient cars. U.S. competitors followed their competitors, but not soon enough, due to the low per car profit margins. This

[Updated] List of announced hearables

Human by Human Human headphones (Source) The “human” hearables are one of the most unique or rather “human” looking hearables that I have seen so far. Their design is inspired by the human ear, should sell at $400 and be available in July 2017. On indiegogo the company collected $518,525 with an intended goal of $150.000. In regards to software features they have a audio sharing (share the music you are listing on your phone with others wearing the “Human”), ambient noise control, live language translation and bio-metric monitoring. What makes them stand out (besides their design) is that they can also server as loudspeakers when attached to each other and their sleep-feature which will “lull” you into sleeping, track you sleep cycles and awaken you. Also, they claim to have a 12+ hour battery life. Air by Crazybaby The Air by Crazybaby in the charging pod (Source) The Air hearables are still founding on indiegogo and have surpassed its goal of $50,000 by quite a bit,  standing currently at $1,495,152 with 12 days left. They are supposed to launch in January 2017 for $159.  What makes them unique is that they are the world’s first carbon nanotube hearables. Besides that, they come with a charing pod, are water

Smart earphones (hearables) are the new smart watches

I have had my Bragi The Dash headphones for about one week now. Although I think that the The Dash is rather a product with much room for improvement, smart, wireless headphones, in general, however, are going to play a big role in the future of wearables. Connected home systems like Alexa, Google Home or even Siri and the fact that that 20% of Google’s queries are voice-based show which role audio is going to play in our lives. Smart earphones with a built-in microphone can be used to activate Siri, Google Now, Cortana (or whatever else mobile assistant you have), answer phone calls, search the web etc. Further, there is no limitation to screen size or even the need to pause and use the rather small display of a smartwatch. Through motion sensors and direct “integration” into one’s body the dash enables a far more natural usage of gestures. Smart earphones like, for example, the Dash can recognize (at least in theory) when you nod your head and use it as a confirmation, a “yes” that you would else have to press on your smartphones. Firstly, this is far more natural the pressing a button and secondly, undoubtedly, easier. Sources of header images: